.png){kind=small}
Case Study: Better Dogs Training
2. What we did
We created a full content strategy tailored to their brand, voice, and services. This included planning, filming, and editing educational Reels, writing engaging captions, and designing graphics that felt approachable and aligned with their personality. We focused on content that would build trust, answer common client questions, and show the trainer’s expertise in a natural, friendly way.
1. The Challenge
Better Dogs Training had years of hands-on experience, a strong local reputation, and happy clients, but little to no online presence. They had been relying mostly on paid ads to bring in new leads, but wanted to shift toward showing up consistently on social media, attracting clients organically, and building trust before people even got in touch.
3. The results
Within just 6 weeks, we saw a 75% increase in reach, 40+ local profile visits per week, and double the number of DMs from interested dog owners (leads). While they continued running paid ads, these results demonstrate the impact of organic content paired with ads.